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Sprout Social

by Sprout Social Inc.

Enterprise social media management with publishing, engagement, analytics, and social listening for mid-to-large businesses.

Media

About This Product

Sprout Social is a social media management platform offering publishing, engagement, analytics, and social listening capabilities. Best suited for mid-to-large businesses and agencies, it provides advanced reporting, team collaboration, and customer care features across all major social networks.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Available
Free trial
Yes
Free tier
No
Public API
Yes
Deployment
Cloud

FSH Score Breakdown

Ease of Use
7.0
Features
8.0
Support
6.0
Value
5.5
Integrations
8.0
AI Capabilities
1.5

Customer Reviews

Features

77 features confirmed across 10categories· Showing confirmed capabilities only

CRM & Sales26features

CRMCRMAd Performance And ROAS TrackingProfile and post performance reportingAdvanced Post SchedulerAdvanced post schedulerAffiliate Link Creation and SharingLink in Bio toolAutomated Customer Touchpoints And Sequencescustomer careAutomated Review RequestsReviewsAutomated Social Media PostingOptimal send times (ViralPost®)Call TaggingTagging
Show 18 more
Case AssignmentCase AssignmentGoogle Business Profile ManagementProfiles, keywords and locations monitoringMarketing ToolsSocial ListeningPaid AdsPaid promotion tools to boost Facebook postsPublishing and SchedulingPublishing & SchedulingContent Sourcing from Client Website and Stock PhotosShare extension for content curationFacebook & Instagram Ads ManagementSocial Commerce SyndicationAI Image And Caption GeneratorLink TrackingAd ManagementMobile content calendar managementPaid And Organic Social MediaMulti-account social media managementMaintenance Agreement ManagerEngagementContent Schedulingcontent planning and creationAd Platform IntegrationCommunity Engagement ToolsCommunity ManagementCase ManagementCustomer Care CasesPost Scheduling with Smart Placeholders

Customer Communication14features

Customer Supportcustomer supportNotificationsCustomizable push notificationsOmni-Channel InboxSocial Inbox ManagementUnified Messaging InboxSmart InboxTikTok ManagementTwitter MonitoringHelp DeskChat ManagementAll-in-one social inbox
Show 6 more
Cross-Post Content Across PlatformsChat AppsSocial CRMAI Chat ReceptionistBotsCommunity ForumThreads managementEmail IntegrationUnified inbox for all social messagesCall RoutingTicket Routing

AI & Automation12features

AI Automation SummaryAI Agent BuilderBot BuilderAI Agents for Engagement, Qualification, and ConversionEngagementAI Review ResponsesReview managementAI Supportcustomer supportAutomation RulesWorkflowSentiment AnalysisSentiment AnalysisAI Generated Backgrounds for ProductsUnlimited AI-generated alt text
Show 4 more
AI Enhanced Project Content CreationAI Generated Alt TextAI Powered Social ListeningAI-powered Social ListeningNo-Code Bot BuilderBot Builder

Platform & Customization8features

Single Sign-OnSingle Sign-onProfessional ServicesProfessional ServicesDocument ManagementContent ManagementThird-Party IntegrationInstagram integrationCustom FieldsBot BuilderDigital Asset ManagementWorkflow and digital asset managementApproval ManagementMessage ApprovalsTask Assignment with Priority and Deadline

Scheduling & Dispatch5features

SchedulingschedulingWork OrdersCasesDispatchingCase AssignmentEmail & Calendar SyncAll-in-one social inboxShared Calendar Viewable on Any Device

Reporting & Analytics5features

AnalyticsAnalytics & ReportingReportingCustom ReportingBI Tool Integration (Crystal, Tableau, Power BI)End-to-End Performance VisibilityPost Performance Analytics

Mobile & Field Tools3features

AI Photo AnalysisBuilt-in image editorMobile Task Routing and ManagementMobile task management and routingNFC TaggingTagging

Equipment & Asset Management2features

AlertsTrend AlertsAsset ManagementWorkflow and digital asset management

Technician Management1feature

Certification ManagementProfessional Services

Accounting Integration1feature

Accounting IntegrationAuto-sync

Integrations 16 across 4 categories

Marketing 9
Bluesky
Facebook

Facebook

Instagram

Instagram

LinkedIn
Reddit

Reddit

Threads
TikTok
Tumblr

Tumblr

YouTube

YouTube

CRM 5
HelpDesk

Helpdesk

HubSpot

Hubspot

Microsoft Dynamics 365

Microsoft Dynamics 365

Salesforce

Salesforce

Zendesk

Zendesk

Communication 1
WhatsApp

WhatsApp

Data & Automation 1
Tableau

Tableau

Pricing

Model
Per User
Starting at
$249/mo

Related Products 2 across 1 category

Alternatives & Competitors

Buffer Evidence-backed Good
Buffer Inc. Good match
Why these are related — sources 3
  • bloggingwizard.com

    “But the best thing about Buffer is how cheap it is. Plans for individuals start at just $6/month, which is ridiculously affordable (over 30 times cheaper than Sprout).”

  • planable.io

    “Sprout is the right call when social is a revenue-bearing channel and you need the analytics depth to prove it. For most teams switching from Buffer, it’s overkill at four to ten times the price.”

  • genesysgrowth.com

    “Buffer AI focuses on post variations and idea generation, helping teams overcome writer's block ... Sprout Social AI suggests optimal post times and insights based on historical performance and audience behavior patterns.”

Hootsuite Evidence-backed Good
Hootsuite Inc. Good match
Why these are related — sources 5
  • bloggingwizard.com

    “In terms of features, Hootsuite is probably the most similar tool to Sprout Social.”

  • planable.io

    “Hootsuite is cheaper than Sprout Social ($99 vs. $249) and provides more features in its most affordable plan.”

  • socialbee.com

    “From hands-on testing and user feedback, Hootsuite works best as a Sprout Social alternative for enterprise teams running high-volume social media management, not for teams trying to simplify workflows or cut costs.”

  • hootsuite.com

    “Hootsuite vs. Sprout Social”

  • tech.co

    “Hootsuite is a better social media management tool than Sprout Social due to its extensive features, range of integrations, and better overall value.”