Finturf

Name: Finturf
Author: Finturf Inc.

by Finturf Inc.

Last updated Mar 29, 2026 · 1 revision

Multi-lender waterfall POS financing for HVAC contractors — one application, multiple lenders, higher approval rates.

5.7 Good See breakdown →

Highlights

49 Features

Buy from Finturf Inc. Visit website

Media

finturf.com

About This Product

Finturf is a point-of-sale financing platform that uses a waterfall lending model to maximize customer approvals for HVAC contractors. A single loan application is run sequentially through multiple lenders, with milestone-based funding for contractors. All-in-one dashboard with 24/7 support and single login for applications and reporting.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app: Not available
Free trial: No
Free tier: No
Public API: Yes
Deployment: Cloud

FSH Score Breakdown

Ease of Use

5.0

Features

7.0

Support

5.0

Value

5.0

Integrations

8.0

AI Capabilities

1.5

Customer Reviews

Features

49 features confirmed across 12categories· Showing confirmed capabilities only

Invoicing & Payments13features

InvoicingPayment trackingAutomated Credit, Income, and Identity EvaluationAutomated Underwriting EngineFunding and Servicing WorkflowsFunding and Servicing WorkflowsHosted Credit and Decision EngineHosted Credit and Decision EngineMultiple Lender IntegrationSingle API integration to multiple lendersPre-Qualification Without Credit Score ImpactSoft credit checksFiltered Financing OffersMilestone Based Funding

Show 5 more

Multi-Tier Lender WaterfallCustomer Credit CheckingSeamless Integrations with Credit Bureaus, Fraud Detection Tools, and Existing Credit Engine ToolsDeclined Application MonetizationDeclined application monetization and routingCustomised Views and Filters for PaymentsCustom offer filters (monthly payment, merchant fee, APR, term)Check and Form Printing with Fraud MonitoringBuilt-in fraud prevention

Platform & Customization12features

Multi-LocationMulti-location managementCustom API AccessCustom BrandingCustom FieldsCustom offer filtersRole-Based Access ControlCustom IntegrationCustom IntegrationCustom TemplatesCustomizable templatesThird-Party IntegrationThird-Party integrations

Show 4 more

Open Standard APIs for InteroperabilityOutbound APIs for Third-Party PlatformsIntegrations MarketplaceMultiple form options integrationWhite-Labeled Application FormWhite-label application formUser Permission Controls for Ordering and Pricing

CRM & Sales6features

CRMCRM integrationAI Lead ScreeningPre-qualificationAuto Generated QR Codes for Pre-Qualification FormsInstant Pre-QualificationDedicated Success ManagerReferral TrackingReferral link trackingAffiliate Link Creation and Sharing

Reporting & Analytics4features

Automated Dashboards and System Status ReportsReporting and analytics dashboardCentralized DashboardConsumer Financing Metrics ReportingCustomizable Data Views and Filtering

Customer Communication3features

Client PortalAdmin PortalCustomer SupportDedicated Lender Success Team SupportCustomer and Subcontractor PortalsCustom Merchant Portal

Mobile & Field Tools3features

Bluetooth Probe IntegrationCustomizable lender selectionLabel GenerationLead generationTechnician Mobile AppMobile access

AI & Automation2features

AI Powered Matching AlgorithmWaterfall algorithm for lender matchingAutomation RulesFunding and Servicing Workflows

Training & Education2features

Online ApplicationCustomer application link sharingContractor Onboarding and Training

Estimating & Quoting1feature

Change Orders

Technician Management1feature

License ManagementBusiness license management

Equipment & Asset Management1feature

Data-Driven System and Building OptimizationAnalytics and Models for Decisioning Logic

Compliance & Safety1feature

Permit ManagementApplication status tracking

Pricing

Model: Custom
Starting at: Contact for pricing
Notes: Finturf has a pricing page at finturf.com/pricing/ with multiple subscription options. They also offer a 'No Dealer Fee' option for certain loan products. Exact tier pricing not visible in search results — requires visiting the pricing page directly.