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GoHighLevel

by HighLevel Inc.

Last updated Mar 29, 2026 · 1 revision

All-in-one CRM, marketing automation, and funnel builder replacing Mailchimp, Calendly, and Podium for contractors.

Media

About This Product

GoHighLevel is a unified marketing and sales platform combining CRM, email/SMS automation, funnel building, review management, booking, and payments. Its HVAC-specific snapshots provide ready-to-deploy workflows for seasonal promotions, missed call recovery, and maintenance reminders. Replaces multiple tools in one dashboard.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Available
Free trial
Yes
Free tier
No
Public API
Yes
Deployment
Cloud

FSH Score Breakdown

Ease of Use
5.0
Features
7.6
Support
5.0
Value
5.5
Integrations
8.0
AI Capabilities
1.5

Features

66 features confirmed across 9categories· Showing confirmed capabilities only

CRM & Sales25features

Ad Performance And ROAS TrackingTracking CodeAdvanced Audience SegmentationSmart Lists / SegmentationAI Assisted MarketingContent AIAI Powered Business Card ScannerAI powered business card scannerAutomated Multi-Channel Campaign ExecutionBroadcast CampaignsBulk ProspectingBulk ProspectingGoogle Business Profile ManagementGoogle Business Profile messaging integrationReferral TrackingAffiliate Manager
Show 17 more
Review Widget For Website DisplayWebsite Review WidgetsSEO AuditsLocal SEO AuditSocial Media StrategySocial media plannerCustomer Loyalty ProgramCustomer Referral PlatformFunnel BuilderFunnel BuilderWebsite Builder With ThemesLanding PagesAd To Chat ConversionContract and Order ManagementMember Content AccessSales Template LibraryFacebook & Instagram Ads ManagementAd managerSales AutomationBulk ProspectingSEO AuditLocal SEO AuditMaintenance Agreement ManagerService agreement trackingAutomated Social Media PostingMembership TiersMembership Offers / Courses

Customer Communication14features

Auto Dialerautomated outbound call connectNotificationsappointment remindersCall RoutingIntent-Based RoutingCentralized Conversation ManagementConsolidated conversation streamCommunity ForumCommunitiesMissed Call Text BackCallback RequestsRingless VoicemailRingless VoicemailWhatsApp CallingWhatsApp Calling
Show 6 more
AI Chat ReceptionistAI ReceptionistWhatsapp IntegrationWhatsApp IntegrationClient PortalClient Hub for homeownersCommunity AppcommunitiesCustomer SupportCall Buttons in Conversation View

Platform & Customization11features

Custom Templatesdatabase reactivation templatesCustom BrandingWebsite builderThird-Party IntegrationApp marketplaceCloud HostingWordPress HostingCustom API AccessAPI AccessCustom Domain + SSLDomain ManagementCustom FieldsCustomizable FormsData ImportData Import/Export
Show 3 more
Desktop AppDesktop app for MacDomain Registration ManagementDomain ManagementApproval ManagementDigital quote approval and conversion

Invoicing & Payments3features

InvoicingFlexible Payment GatewayPayment IntegrationsGift Card ManagementGift Cards

Reporting & Analytics3features

ReportingCustom Dashboards & ReportingAnalyticsDashboardCentralized Dashboard

Mobile & Field Tools3features

Technician Mobile AppBranded Mobile AppImage Capture And TaggingVideo Review CaptureAI Photo Analysisvideo review capture

Technician Management3features

Automated Sourcing And Nurture CampaignsSeasonal campaignsTraining CoursesOnline CoursesChecklistsTechnician mobile app with checklists and photo capture

AI & Automation3features

AI EmployeeAI EmployeeAI Review ResponsesAI Assisted Product Import

Estimating & Quoting1feature

Quoting & Estimates

Integrations 39 across 9 categories

Marketing 14
ActiveProspect
Facebook Native
GoHighLevel
Google Ads Native
Google Analytics Native
Google Business Profile Native
Google Search Console Native
Instagram Native
LinkedIn Native
Mailchimp Native
SearchAtlas
TikTok
X (Twitter) Native
YouTube Native
Communication 7
Gmail Native
Microsoft Teams Native
Outlook Native
Slack Native
Twilio Native
WhatsApp Native
Zoom Native
Productivity 5
Calendly Native
Google Calendar Native
Google Drive Native
Google Sheets Native
Google Workspace

Google Workspace

Payment Processing 3
PayPal Native
Square Native
Stripe Native
Data & Automation 3
Make Zapier
Pabbly Connect Zapier
Zapier Zapier
CRM 2
HubSpot Native
Salesforce Native
Field Service 2
Jobber

Jobber

ServiceTitan

ServiceTitan

eCommerce 2
Shopify Native
WooCommerce Native
Accounting 1
QuickBooks Online Native

Pricing

Model
Subscription
Starting at
$97/mo
Notes
Pricing shown on homepage. Additional plans may exist (e.g., SaaS Pro at $497/mo mentioned on some review sites). Phone/SMS/email usage billed separately.

Related Products 1 across 1 category

Alternatives & Competitors

ActiveCampaign Evidence-backed Good
ActiveCampaign LLC Strong match
Why these are related — sources 4
  • google

    “GoHighLevel vs ActiveCampaign — Best Marketing Automation Tool?”

  • reddit

    “For gohighlevel alternative you can consider tools like Hubspot, ActiveCampaign, vendasta, Pipedrive Syatem.io, Centripe, Keap, karta, And Click Funnel this are the tools that you can use as gohighlevel alternatives.”

  • emailtooltester.com

    “ActiveCampaign vs GoHighLevel: Which to Use for Your Business or Agency”

  • ghlexperts.com

    “ActiveCampaign holds a slight edge in pure email deliverability analytics and polished email builders. GoHighLevel offers superior native two-way SMS marketing and integrated pipeline management — and you don't pay separately for the CRM.”