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GoHighLevel

by HighLevel Inc.

Last updated Mar 29, 2026 · 1 revision

All-in-one CRM, marketing automation, and funnel builder replacing Mailchimp, Calendly, and Podium for contractors.

Media

About This Product

GoHighLevel is a unified marketing and sales platform combining CRM, email/SMS automation, funnel building, review management, booking, and payments. Its HVAC-specific snapshots provide ready-to-deploy workflows for seasonal promotions, missed call recovery, and maintenance reminders. Replaces multiple tools in one dashboard.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Available
Free trial
Yes
Free tier
No
Public API
Yes
Deployment
Cloud

FSH Score Breakdown

Ease of Use
5.0
Features
8.4
Support
5.0
Value
5.5
Integrations
8.0
AI Capabilities
1.5

Customer Reviews

Features

56 features confirmed across 10categories· Showing confirmed capabilities only

CRM & Sales23features

CRMconsolidated conversation stream (sms, messenger, instagram dm, whatsapp, livechat)Automated Review Requestsreputation managementMarketing Toolsbroadcast campaigns - email/sms/whatsapp/messengerCustomer Referral PlatformCustomer Loyalty Programloyalty programsAd Performance And ROAS TrackingAd To Chat ConversionAdvanced Audience Segmentation
Show 15 more
AI Assisted MarketingContent AIAI Powered Business Card ScannerAutomated Multi-Channel Campaign ExecutionBulk ProspectingContract and Order ManagementFunnel BuilderMember Content AccessReferral TrackingReview Widget For Website DisplayWebsite Review WidgetsSales Template LibrarySEO AuditsSales AutomationBulk ProspectingMaintenance Agreement ManagerService agreement trackingAutomated Social Media PostingLead Managementlead scoring

Customer Communication12features

Auto Dialerautomated outbound call connectNotificationsappointment remindersCentralized Conversation ManagementRingless VoicemailWhatsApp CallingWhatsapp IntegrationCall RoutingCallback RequestsClient PortalClient Hub for homeowners
Show 4 more
SMS MessagingWhatsApp CallingAI Chat Receptionistai review replyAI Receptionistringless voicemailCommunity Appcommunities

Platform & Customization6features

Custom Templatesdatabase reactivation templatesThird-Party IntegrationNative integration with GoHighLevelCustom FieldsSmartListsCustom Domain + SSLCustom API AccessCustom API IntegrationApproval ManagementDigital quote approval and conversion

Invoicing & Payments4features

InvoicinginvoicingPayment Processingtap-2-payFlexible Payment GatewayGift Card ManagementGift Cards

Technician Management3features

Automated Sourcing And Nurture CampaignsSeasonal campaignsTraining CoursesMembership Offers / CoursesChecklistsTechnician mobile app with checklists and photo capture

AI & Automation3features

Automation Rulesworkflows & automationsAI Review ResponsesAI Assisted Product Import

Reporting & Analytics2features

Analyticsconversation aiCentralized Dashboard

Scheduling & Dispatch1feature

Schedulingcalendars

Estimating & Quoting1feature

Quoting & Estimatesorder forms / upsells / downsells

Mobile & Field Tools1feature

AI Photo Analysisvideo review capture

Integrations 39 across 9 categories

Marketing 14
ActiveProspect
Facebook Native
GoHighLevel
Google Ads Native
Google Analytics Native
Google Business Profile Native
Google Search Console Native
Instagram Native
LinkedIn Native
Mailchimp Native
SearchAtlas
TikTok
X (Twitter) Native
YouTube Native
Communication 7
Gmail Native
Microsoft Teams Native
Outlook Native
Slack Native
Twilio Native
WhatsApp Native
Zoom Native
Productivity 5
Calendly Native
Google Calendar Native
Google Drive Native
Google Sheets Native
Google Workspace

Google Workspace

Payment Processing 3
PayPal Native
Square Native
Stripe Native
Data & Automation 3
Make Zapier
Pabbly Connect Zapier
Zapier Zapier
CRM 2
HubSpot Native
Salesforce Native
Field Service 2
Jobber

Jobber

ServiceTitan

ServiceTitan

eCommerce 2
Shopify Native
WooCommerce Native
Accounting 1
QuickBooks Online Native

Pricing

Model
Subscription
Starting at
$97/mo
Notes
Pricing shown on homepage. Additional plans may exist (e.g., SaaS Pro at $497/mo mentioned on some review sites). Phone/SMS/email usage billed separately.

Related Products 1 across 1 category

Alternatives & Competitors

ActiveCampaign Evidence-backed Good
ActiveCampaign LLC Strong match
Why these are related — sources 4
  • google

    “GoHighLevel vs ActiveCampaign — Best Marketing Automation Tool?”

  • reddit

    “For gohighlevel alternative you can consider tools like Hubspot, ActiveCampaign, vendasta, Pipedrive Syatem.io, Centripe, Keap, karta, And Click Funnel this are the tools that you can use as gohighlevel alternatives.”

  • emailtooltester.com

    “ActiveCampaign vs GoHighLevel: Which to Use for Your Business or Agency”

  • ghlexperts.com

    “ActiveCampaign holds a slight edge in pure email deliverability analytics and polished email builders. GoHighLevel offers superior native two-way SMS marketing and integrated pipeline management — and you don't pay separately for the CRM.”