ActiveCampaign
by ActiveCampaign LLC
Last updated Mar 29, 2026 · 1 revision
Advanced marketing automation with deep behavioral triggers, lead scoring, and integrated CRM for service businesses.
Highlights
Capabilities
Media
About This Product
ActiveCampaign is a marketing automation platform built around multistep nurturing workflows, behavioral triggers, lead scoring, and an integrated CRM. Ideal for HVAC companies ready to invest in sophisticated lifecycle marketing including seasonal maintenance sequences, equipment replacement nurturing, and customer win-back campaigns.
Capabilities
How this product is delivered and what's included out of the box.
- Mobile app
- Available
- Free trial
- Yes
- Free tier
- No
- Public API
- Yes
- Deployment
- Cloud
FSH Score Breakdown
Customer Reviews
Features
CRM & Sales15features
Show 7 more
AI & Automation8features
Platform & Customization7features
Customer Communication3features
Reporting & Analytics2features
Estimating & Quoting1feature
Mobile & Field Tools1feature
Technician Management1feature
Training & Education1feature
Integrations 47 across 8 categories
Marketing 11
AgencyAnalytics
Google Ads
Google Analytics
Hootsuite
LinkedIn Ads
Unbounce
YouTube
Productivity 10
Calendly
ChatGPT
Claude
DocuSign
Eventbrite
Google Contacts
Google Sheets
Jotform
Typeform
CRM 9
Clay
Microsoft Dynamics 365
Pipedrive
Salesforce
Zendesk Support
Zendesk Sell
Data & Automation 7
Make
Snowflake
Zapier
eCommerce 6
Shopify
Squarespace
WooCommerce
WordPress
Payment Processing 2
Square
Stripe
Communication 1
Slack
Industry-Specific 1
Mindbody
Pricing
- Model
- Subscription
- Starting at
- $15/mo
- Notes
- 4 tiers (annual billing, 1K contacts): Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo. Pricing scales with contact count: 5K contacts = $79/$145/$205/$375; 10K = $149/$189/$375/$589; 50K = Plus $609/Pro $969/Enterprise $1,169. 20% discount for annual billing. Additional 20% off for non-profits. 14-day free trial (Pro features, 100 contacts, 100 emails). Add-ons available: CRM, SMS, Custom Reporting, Transactional Email.
Related Products 3 across 1 category
Alternatives & Competitors
Why these are related — sources 5
- activecampaign.com
“ActiveCampaign vs. Constant Contact”
- brevo.com
“ActiveCampaign is a great Constant Contact alternative for the”
- jellyreach.com
“ActiveCampaign and Constant Contact differ across several core dimensions that affect setup effort, automation power, and reporting depth.”
- ramp.com
“Both platforms serve over 100,000 businesses but differ significantly in automation depth, integration capabilities, and pricing models for industry applications.”
- emailvendorselection.com
“ActiveCampaign | Marketing automation | Yes, 14 days | $15 ... Constant Contact | Yes, 14 days | $12 (both listed in the editorial best-platforms comparison table).”
Why these are related — sources 4
- ventureharbour.com
“Why is ActiveCampaign better than Mailchimp? ActiveCampaign offers more advanced features such as customer segmentation and automation, and it also has a CRM system built in. Mailchimp is a more affordable option and is better suited for businesses with basic email marketing needs.”
- activecampaign.com
“ActiveCampaign vs. Mailchimp”
- emailvendorselection.com
“Mailchimp is the multibillion-dollar gorilla in the email marketing space. We aren’t the biggest fans of MailChimp as it’s way less sophisticated compared to ActiveCampaign, and for simple email there are a lot of”
- zapier.com
“ActiveCampaign vs. Mailchimp: Which should you use? [2026]”
Why these are related — sources 4
- google
“GoHighLevel vs ActiveCampaign — Best Marketing Automation Tool?”
- reddit
“For gohighlevel alternative you can consider tools like Hubspot, ActiveCampaign, vendasta, Pipedrive Syatem.io, Centripe, Keap, karta, And Click Funnel this are the tools that you can use as gohighlevel alternatives.”
- emailtooltester.com
“ActiveCampaign vs GoHighLevel: Which to Use for Your Business or Agency”
- ghlexperts.com
“ActiveCampaign holds a slight edge in pure email deliverability analytics and polished email builders. GoHighLevel offers superior native two-way SMS marketing and integrated pipeline management — and you don't pay separately for the CRM.”