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Thumbtack

by Thumbtack

Last updated Mar 29, 2026 · 1 revision

Home services lead marketplace for HVAC contractors with pay-per-lead bidding and profile visibility

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About This Product

Thumbtack is a lead generation marketplace where homeowners post service requests and HVAC contractors pay to bid on relevant projects. It operates on a pay-per-lead model and is particularly useful for smaller or newer HVAC contractors who want affordable, on-demand leads without long-term contracts. Thumbtack covers most service areas in the US and Canada.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Available
Free trial
No
Free tier
Yes
Public API
No
Deployment
Cloud

FSH Score Breakdown

Ease of Use
6.5
Features
6.4
Support
5.0
Value
6.0
Integrations
8.0
AI Capabilities
1.5

Customer Reviews

Features

67 features confirmed across 13categories· Showing confirmed capabilities only

CRM & Sales18features

CRMPro Profiles managementContractor ProfilesPro Profiles managementCustomer Activity ManagementCustomer activity managementCustomizable Lead Pricing per ServiceCustomizable lead pricing per serviceInstant Web Lead Parsing And Follow UpInstant Match automatic lead deliveryLead ManagementPartial match leadsSEO And Local Search OptimizationLocal market visibility and search placementPin Tagging for Service and Location PagesService Page Widget
Show 10 more
Budget and Lead Preference ControlExclusive Lead DeliveryLead Dispute and Credit Request SystemMarketing and Lead GenerationReal Time Lead Data Retrieval as JSONReal-time webhook-based lead deliverySales AutomationQuote sending for open leadsMarketing ToolsKeyword searchMembership Add-OnsGoogle Business Profile ManagementBusiness Phone Numbers managementDealer LocatorLocal market visibility and search placement

Customer Communication14features

NotificationsNotificationsShared Phone NumbersBusiness Phone NumbersSMS MessagingMessagingIn-App Customer MessagingIn-app messaging with homeownersInstant Text Message Responses To LeadsMessage ManagementMulti-Line Phone ManagementUnified Messaging Inbox
Show 6 more
Call RoutingLead matching based on service preferencesVoIP Phone SystemBusiness Phone NumbersChat ManagementMessages managementOmni-Channel InboxMessages managementEmail IntegrationIn-app messaging with homeownersUnified App for Calls, Video, Messaging, SMS, and FaxUnified messaging for Thumbtack inquiries

Platform & Customization7features

Autocomplete SuggestionsAutocomplete suggestionsCustom API AccessWebhooksSingle Sign-OnOAuth authenticationIdentity Provider IntegrationWebhooks ManagementThird-Party IntegrationPro API for third-party platform integrationCustom Integrations via WebhooksWebhooks management

Scheduling & Dispatch5features

SchedulingJob schedule creationOnline BookingInstant BookJob Details Notes and AttachmentsProject ManagementProject detailsCreate and Schedule Work Orders

Estimating & Quoting5features

Quoting & EstimatesCost estimate trackingBuilt-in Database of Price Estimates for HVAC Components and ServicesSet price rangeBidding and ProcurementCost Code TrackingAdjustable Pricing FactorsCustomizable lead pricing per service

AI & Automation4features

AI Identification of Request Flow BottlenecksAI Powered SearchAI-powered searchAI Assisted ProfilingProfile building toolsAI Automation SummaryAutocomplete suggestions

Accounting Integration3features

Accounts PayableUser AccountsBudgetingLead budget controls and spend limitsCorporate Card ManagementLead budget controls and spend limits

Invoicing & Payments2features

Hide PricesPrice BookCustom lead pricing

Inventory Management2features

Catalog Managed Categories24/7 Online OrderingOn-Demand Orders

Mobile & Field Tools2features

Native iOS/Android Customer AppsStep-by-Step Diagnostic Guidance

Technician Management2features

Contractor VettingContractor profile with reviews and portfolio photosTraining CoursesCategories

Training & Education2features

Step-by-Step Electrification GuidesOn-Demand GuidancePersonalized home guides

Equipment & Asset Management1feature

AHRI SearchAI-powered Search

Integrations 3 across 2 categories

Marketing 2
GoSite
Thumbtack Native
Data & Automation 1
Zapier Zapier

Pricing

Model
Per Job
Starting at
Contact for pricing
Notes
Thumbtack uses a credits system for lead pricing. Individual credits cost approximately $1.50, with bulk bundle discounts ($17.99-$84.99). Pros set their own lead prices via a slider and weekly spending budget. Direct leads (customers matching preferences) auto-pay with a 20% discount. Opportunities (open leads) show prices upfront and charge only if the customer responds. Pricing updates weekly based on supply/demand.
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