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Thumbtack

by Thumbtack

Last updated Mar 29, 2026 · 1 revision

Home services lead marketplace for HVAC contractors with pay-per-lead bidding and profile visibility

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About This Product

Thumbtack is a lead generation marketplace where homeowners post service requests and HVAC contractors pay to bid on relevant projects. It operates on a pay-per-lead model and is particularly useful for smaller or newer HVAC contractors who want affordable, on-demand leads without long-term contracts. Thumbtack covers most service areas in the US and Canada.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Available
Free trial
No
Free tier
Yes
Public API
No
Deployment
Cloud

FSH Score Breakdown

Ease of Use
7.0
Features
6.9
Support
5.0
Value
6.0
Integrations
8.0
AI Capabilities
1.5

Customer Reviews

Features

54 features confirmed across 12categories· Showing confirmed capabilities only

CRM & Sales16features

CRMPro Profiles managementLead ManagementLeads managementBudget and Lead Preference ControlContractor ProfilesCustomer Activity ManagementCustomizable Lead Pricing per ServiceExclusive Lead DeliveryInstant Web Lead Parsing And Follow Up
Show 8 more
Lead Dispute and Credit Request SystemMarketing and Lead GenerationPin Tagging for Service and Location PagesReal Time Lead Data Retrieval as JSONSEO And Local Search OptimizationSales AutomationQuote sending for open leadsMarketing ToolsKeyword searchMembership Add-Ons

Customer Communication11features

NotificationsNotificationsSMS MessagingMessagingIn-App Customer MessagingInstant Text Message Responses To LeadsMessage ManagementMulti-Line Phone ManagementShared Phone NumbersUnified Messaging Inbox
Show 3 more
Call RoutingLead matching based on service preferencesEmail IntegrationIn-app messaging with homeownersVoIP Phone SystemBusiness Phone Numbers

Platform & Customization6features

Custom API AccessWebhooksSingle Sign-OnOAuth authenticationAutocomplete SuggestionsCustom Integrations via WebhooksIdentity Provider IntegrationWebhooks Management

Scheduling & Dispatch5features

SchedulingJob schedule creationJob Details Notes and AttachmentsOnline Bookinginstant booking via APIProject ManagementProject detailsCreate and Schedule Work Orders

Estimating & Quoting4features

Quoting & EstimatesCost estimate trackingBidding and ProcurementBuilt-in Database of Price Estimates for HVAC Components and ServicesCost Code Tracking

Invoicing & Payments2features

Hide PricesPrice BookCustom lead pricing

Mobile & Field Tools2features

Native iOS/Android Customer AppsStep-by-Step Diagnostic Guidance

Technician Management2features

Contractor VettingContractor profile with reviews and portfolio photosTraining CoursesCategories

AI & Automation2features

AI Identification of Request Flow BottlenecksAI Powered Search

Training & Education2features

On-Demand GuidanceStep-by-Step Electrification Guides

Inventory Management1feature

Catalog Managed Categories

Accounting Integration1feature

BudgetingBudget control settings

Integrations 3 across 2 categories

Marketing 2
GoSite
Thumbtack Native
Data & Automation 1
Zapier Zapier

Pricing

Model
Per Job
Starting at
Contact for pricing
Notes
Thumbtack uses a credits system for lead pricing. Individual credits cost approximately $1.50, with bulk bundle discounts ($17.99-$84.99). Pros set their own lead prices via a slider and weekly spending budget. Direct leads (customers matching preferences) auto-pay with a 20% discount. Opportunities (open leads) show prices upfront and charge only if the customer responds. Pricing updates weekly based on supply/demand.
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