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Invoca

by Invoca

Last updated Mar 29, 2026 · 2 revisions

Enterprise AI-powered conversation intelligence platform connecting marketing campaigns to phone call revenue for home services.

Invoca - Call Tracking & Attribution software - logo 5.7 Good See breakdown →

Highlights

79 Features50 Integrations
Buy from Invoca Visit website

Media

This video is a vendor-produced demonstration showcasing the multi-destination call tracking capabilities of the Invoca platform.

About This Product

Invoca provides AI-powered call tracking, conversation analytics, and revenue attribution for enterprise home service brands. The platform analyzes 100% of sales calls to identify high-intent leads, offers two-way SMS AI messaging for booking, and attributes call-to-lead conversions to specific campaigns and keywords.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Not available
Free trial
No
Free tier
No
Public API
Yes
Deployment
Cloud

FSH Score Breakdown

Ease of Use
6.0
Features
8.0
Support
5.0
Value
4.0
Integrations
8.0
AI Capabilities
1.5

Customer Reviews

Features

79 features confirmed across 11categories· Showing confirmed capabilities only

AI & Automation21features

AI Agents for Engagement, Qualification, and ConversionLead qualification and routingAgent Assist with Real-Time CoachingAgent CoachingAI Powered Video Call AnalysisImport recorded calls for AI-powered analysisCustomer Data AutomationFirst-party customer data activationAI Powered OptimizationAI TranscriptionAvailable as part of the Signal AI add-onData Exclusion from TrainingSentiment AnalysisAvailable as part of the Signal AI add-on
Show 13 more
Post-Call Metadata Ingestion from Contact CentersPost-call metadata ingestion from contact center platformsAI SupportReal-time agent-assist with contextual understandingAI Agent BuilderAgentic AI for optimizing consumer experience and ROIAI Employee for Automated Lead Response and Appointment SettingAutomated lead creationAI Powered SMSAI SMS AgentAutomatic Call Classification and Disposition CorrectionCall disposition detectionIntent RecognitionConfigurable WorkflowsAgentic AI workflowsCall SummarizationNo Code Workflow AutomationAI Driven Workflows with TemplatesReal-Time Agent AssistAutomation RulesAutomated lead creation

CRM & Sales20features

CRMCustomer profile enrichmentAd Performance And ROAS TrackingRevenue attributionAdvanced Audience SegmentationAudience SegmentationBuyer Intent DataCaller intent capture using digital journey dataSales AutomationConversation-based audience targetingConversion Optimization Booking FormContact center conversion optimizationAd Platform IntegrationCall data streaming to ad platformsData EnrichmentCustomer profile enrichment
Show 12 more
Interaction HistoryInteraction ManagementAdvanced Bidding StrategiesSmart bidding integrationAffiliate Link Creation and SharingAutomatic Marketing Data Capture (UTM, Click IDs)Salesforce Native IntegrationAd ManagementAI Powered Ads and Outreach OptimizationAutomated Multi-Channel Campaign ExecutionCall-Based RetargetingFull Attribution TrackingLookalike Audience CreationPaid AdsCall-based retargeting

Platform & Customization16features

Data ImportMulti-LocationSandbox AccountSandbox Demo EnvironmentBi-Directional Jobber IntegrationSingle Sign-OnAvailable in the Enterprise planBidirectional Data ConnectionCustom bi-directional data deliveryCustom Integrations via WebhooksCustom integrations via webhooksRole-Based Access ControlRole-based access
Show 8 more
Custom FieldsCustom IVR BuilderCode and No-Code Business LogicNo-code integrationsBack Office Data SyncCustom bi-directional data deliveriesAPI-First Platform with HCM and Payroll Tool IntegrationsCloud Data UploadLow-Code ConfigurationPre-Built App TemplatesNo-Code Integration PlatformNo-code integration setup

Customer Communication10features

AI Chat ReceptionistAI agents for engagement and bookingVoIP Phone SystemSIP integrationAI ReceptionistCall Flow AutomationCustom IVRsCustom IVRCall RoutingAvailable in Elite and Performance Enterprise plansSMS MessagingAI SMS AgentCall Verification and Staffing Validation
Show 2 more
Keyword AutomationBlacklist ManagementAudience suppression

Reporting & Analytics3features

AI Powered Call Tracking and AnalyticsSignal AI Conversation AnalyticsEnd-to-End Performance VisibilityEnd-to-end performance visibilityData Delivery to Databases or BI Tools

Mobile & Field Tools2features

Digital Field Data Capture with Date, Time, and Username StampsDigital FormsEnhanced digital data capture

Technician Management2features

Call Monitoring & CoachingCall RecordingAgent ScorecardsAvailable as part of the Quality Management & Agent Coaching add-on

Compliance & Safety2features

Quality ManagementAI-Powered Quality ManagementConsent ManagementConsent Capture

Scheduling & Dispatch1feature

Online BookingAppointment booking and management

Invoicing & Payments1feature

Payment ProcessingPayout assignment

Equipment & Asset Management1feature

Alerts

Integrations 50 across 5 categories

Marketing 40
Adobe Ad Cloud
Adobe Analytics
Adobe Audience Manager
Adobe Experience Cloud
Adobe Experience Platform
Adobe Launch
Adobe Target
Auryc
CAKE
CJ Affiliate
CTAMedia
Connex
Contentsquare
Criteo
Decibel
DoubleClick Campaign Manager
Dynamic Yield
Facebook

Facebook

Freshpaint
FullStory
Google Ads

Google Ads

Google Analytics

Google Analytics

Impact.com
Innovid
LinkedIn
LinkedIn Ads

LinkedIn Ads

Medallia Digital Experience Analytics
Microsoft Advertising
Optimizely

Optimizely

Pinterest
Piwik PRO
Reddit
Search Ads 360
Snapchat
StackAdapt
TVScientific
The Trade Desk
TikTok
VWO
iSpot
Data & Automation 4
Segment
Symbl.ai
Tealium
Tealium Audience Stream
Communication 3
Five9
Genesys
Slack

Slack

CRM 2
HubSpot

HubSpot

Salesforce
Accounting 1
QuickBooks Desktop

Pricing

Model
Custom
Starting at
Contact for pricing
Notes
No public pricing. Custom quotes based on call volume and features. Pro Plan (entry-level) and Enterprise Plan available. AI analytics and advanced routing are add-ons. Long-term contracts required for most plans. Base Call Volume (BCV) limit per plan. 30-day free trial available.

Related Products 2 across 1 category

Alternatives & Competitors

CallRail Evidence-backed Good
CallRail Good match
Why these are related — sources 2
  • reddit

    “Have used both and I’d say they are comparable. CallRail is more popular, but I think they both work completely fine and can basically do the same thing. Invoca has a little more support for PPC out of the box, but CallRail can give you the same reporting with a little more initial effort.”

  • whatconverts.com

    “In this article, we compare Invoca vs CallRail vs WhatConverts across four key areas:”

Marchex Evidence-backed Good
Marchex Inc. Good match
Why these are related — sources 3
  • glassdoor.com

    “CallRail and Invoca have features, integrations, and partners that Marchex lacks.”

  • nimbata.com

    “In this article, we will discuss various Marchex alternatives. These include Nimbata, CallRail, Invoca, WhatConverts and Ringba.”

  • whatconverts.com

    “Invoca vs Marchex vs WhatConverts”