CallRail
by CallRail
Know what makes your phone ring
Highlights
Capabilities
Media

About This Product
Call tracking and marketing attribution for HVAC and service businesses. Assigns unique phone numbers per channel with keyword-level attribution. AI transcription with sentiment analysis across 700+ integrations. Critical for HVAC businesses where 60-80% of leads come via phone.
Capabilities
How this product is delivered and what's included out of the box.
- Mobile app
- Available
- Free trial
- Yes
- Free tier
- No
- Public API
- Yes
- Deployment
- Cloud
FSH Score Breakdown
Customer Reviews
Features
Customer Communication5features
CRM & Sales5features
AI & Automation5features
Reporting & Analytics3features
Fleet & GPS Management1feature
Mobile & Field Tools1feature
Technician Management1feature
Platform & Customization1feature
Pricing
- Model
- Subscription
- Starting at
- $45/mo
- Notes
- $50/mo starting. Usage-based components.
Related Products 7 across 2 categories
Alternatives & Competitors
Why these are related — sources 5
- reddit
“From what I recall, CallRail doesn't offer a native way to send the offline conversion data. We had to set up a Zapier integration (CallRail → Sheets → Google Ads). WhatConverts handles it automatically. The interface is also better, in my opinion.”
- phonewagon.webflow.io
“you might find yourself looking at WhatConverts as an alternative to CallRail, Retreaver, or CallTrackingMetrics, to help with call attribution and lead management.”
- sourceloop.ai
“CallRail has the largest install base and the most mature US support. CallTrackingMetrics tends to be slightly cheaper and has better per-client controls. WhatConverts has the cleanest agency multi-client architecture and lighter-weight reporting.”
- ringly.io
“If you need to track leads beyond just phone calls forms, live chat, e-commerce transactions WhatConverts provides unified attribution that CallRail can't match.”
- whatconverts.com
“CallRail vs. WhatConverts: Four Big Differences”
Why these are related — sources 5
- reddit
“Calltrackingmetrics has facebook integration at $100 a month while Call Rail costs $45 a month. Is there a huge difference between those services?”
- sourceloop.ai
“CallRail has the largest install base and the most mature US support. CallTrackingMetrics tends to be slightly cheaper and has better per-client controls.”
- ctm.com
“So, while you’re here comparing CTM (formerly CallTrackingMetrics) vs. CallRail, we’re going to ease up on our enthusiasm (and marketing messaging) and do our best to stick to verifiable facts like third party reports and publicly available resources.”
- nimbata.com
“CallTrackingMetrics is a very capable option, better in most ways than CallRail.”
- ringly.io
“For teams that've outgrown CallRail's feature set or need deeper customization, CTM offers more power at a lower total cost of ownership.”
Why these are related — sources 3
- reddit
“Invoca is dog shit, call rail is def the best. I use nimbata, it's pretty stripped down but is a very cheap easy to use product”
- nimbata.com
“Nimbata is more affordable, cost-predictable, and has a better pricing model and customer service that is available to all users than CallRail.”
- ringly.io
“If you need EU coverage, want predictable costs, or prioritize support quality, Nimbata beats CallRail.”
Why these are related — sources 2
- reddit
“Have used both and I’d say they are comparable. CallRail is more popular, but I think they both work completely fine and can basically do the same thing. Invoca has a little more support for PPC out of the box, but CallRail can give you the same reporting with a little more initial effort.”
- whatconverts.com
“In this article, we compare Invoca vs CallRail vs WhatConverts across four key areas:”
Why these are related — sources 2
- glassdoor.com
“CallRail and Invoca have features, integrations, and partners that Marchex lacks.”
- nimbata.com
“In this article, we will discuss various Marchex alternatives. These include Nimbata, CallRail, Invoca, WhatConverts and Ringba.”