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ActiveProspect

by ActiveProspect

Last updated Mar 29, 2026 · 1 revision

Consent-based marketing platform for TCPA compliance and lead certification used by HVAC and home service companies

Media

ActiveProspect platform hero image showing the lead acquisition and consent management dashboard on a computer screen

ActiveProspect platform hero image showing the lead acquisition and consent management dashboard on a computer screen

About This Product

ActiveProspect provides TrustedForm, the gold standard for documenting TCPA prior express written consent on inbound leads. HVAC and home service contractors and their lead generation partners use TrustedForm to certify over 1 billion opt-in leads per year, protecting against litigation and ensuring compliant follow-up via SMS, email, and phone. Critical for contractors buying leads from third-party sources.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Not available
Free trial
No
Free tier
Yes
Public API
No
Deployment
Cloud

FSH Score Breakdown

Ease of Use
5.0
Features
6.2
Support
5.0
Value
5.0
Integrations
7.0
AI Capabilities
1.5

Customer Reviews

Features

38 features confirmed across 8categories· Showing confirmed capabilities only

CRM & Sales13features

Fake Review Detection And FlaggingFilter and Validate Leads in Real TimeLead ManagementLead data enhancementLead to Cash WorkflowMarketing and Lead GenerationMembership Add-OnsSales AutomationSuppressionListData Enrichment
Show 5 more
Instant Web Lead Parsing And Follow UpAd Performance And ROAS TrackingMarketing SegmentationReal Time Lead Data Retrieval as JSONAI Lead ScreeningLead filtering

Compliance & Safety7features

AICPA SOC 2 Type 1 and Type 2 CertificationsConsent ManagementInsurance TrackingVendor Assessment QuestionnairesAI for TCPA ComplianceLead Certificate RetentionCode ComplianceTCPA consent language validation

Technician Management5features

ChecklistsVendor assessment questionnairesCertification ManagementCertificate storageOnboardingJob Site Credentials ManagementVerifyAutomated Onboarding and Offboarding Workflows

Platform & Customization5features

Custom API AccessActiveProspect Developers PortalData ImportSocial lead form sync to CRMThird-Party IntegrationLeadsBridge social form connectionDocument ManagementTCPA compliance documentationAudit TrailTrustedForm Consent Certification

Customer Communication3features

Call RoutingLeadConduit lead routingExplicit Opt-In For Marketing TextsCustomer SupportEmail Support

Reporting & Analytics2features

AnalyticsLead insights and data pointsCall InsightsInsights

AI & Automation2features

AI InsightsAutomation RulesBid optimization

Scheduling & Dispatch1feature

Auto Assign JobsLead Routing

Integrations 24 across 6 categories

Marketing 13
AWeber
ActiveCampaign

ActiveCampaign

Adobe Marketo Engage
Alot
Angi

Angi

BuyerZone
CAKE
Campaign Monitor
Constant Contact
DojoMojo
Facebook

Facebook Lead Ads

LeadConduit
Verisk Marketing Solutions
CRM 4
AgentCubed
Agile CRM
Close
Salesforce

Salesforce

Communication 4
CallTools
Contact Center Compliance (dnc.com)
Convoso
Five9
Payment Processing 1
Bills.com
Productivity 1
Airtable
Data & Automation 1
LeadsBridge

Pricing

Model
Quote Only
Starting at
Contact for pricing
Notes
Usage-based pricing model — costs scale with lead volume. TrustedForm certificates priced per retain + storage. LeadConduit priced per billable transaction. Small business and enterprise tiers exist but specific dollar amounts require sales consultation. LeadsBridge (acquired product) has separate pricing tiers.
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