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Google Local Services Ads (Google platform)

by Google Local Services Ads (Google platform)

Highlights

Capabilities

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Media

About This Product

Google Local Services Ads connects HVAC contractors with local homeowners actively searching for immediate repair or installation needs. By displaying verified businesses at the top of search results, the platform helps service providers generate qualified leads while building trust through background-checked badges.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Available
Free trial
No
Free tier
No
Public API
No
Deployment
Cloud

FSH Score Breakdown

Ease of Use
5.0
Features
5.5
Support
5.0
Value
6.0
Integrations
7.0
AI Capabilities
1.5

Customer Reviews

Features

25 features confirmed across 9categories· Showing confirmed capabilities only

CRM & Sales15features

CRMLead management dashboardAd ManagementAd pausingAdvanced Bidding StrategiesTarget CPL biddingAI Search And LLM VisibilityLocal search visibilityAutomated Review RequestsReview requestsGoogle Verified BadgeGoogle Verified badgeLead ManagementLead managementLocal Service Ads ManagementMonthly budget cap
Show 7 more
Local Service Area PagesService area targetingAd Performance And ROAS TrackingLead credits trackingAutomated Customer Touchpoints And SequencesCustomizable Lead Pricing per ServiceReview Generation and RequestsSEO And Local Search OptimizationSEO OptimizationAppear in local search results

Customer Communication2features

NotificationsLead notificationsCustomer Communication Tools

Platform & Customization2features

Custom API AccessAPIScheduling And Dispatch IntegrationIntegrated scheduling with ServiceTitan

Scheduling & Dispatch1feature

Online BookingOnline booking

Estimating & Quoting1feature

Bid Capture and Management

Reporting & Analytics1feature

ReportingPerformance reporting

Mobile & Field Tools1feature

Field Flagging & Feedback System

Accounting Integration1feature

BudgetingBudget management

AI & Automation1feature

AI Feedback Analysis

Pricing

Model
Subscription
Starting at
$25/mo
Notes
$25-80 per lead (HVAC average)

Related Products 3 across 1 category

Alternatives & Competitors

Yelp for Business Evidence-backed Good
Yelp for Business Good match
Why these are related — sources 3
  • bluegridmedia.com

    “Google LSAs give you more control, better conversion rates, and lead exclusivity. Yelp advertising should be something you test after you've maxed out those channels, and only if the math works for your specific trade and market.”

  • phlashconsulting.com

    “The choice between Yelp Ads and Google Local Service Ads depends on various factors, including the nature of your business, target audience, and advertising goals.”

  • beltstack.com

    “Google Local Services Ads capture high-intent Google searchers with a screened listing; Yelp Ads monetize users already browsing Yelp—choose based on where your best customers start research.”

HomeAdvisor (Angi subsidiary) Evidence-backed Good
HomeAdvisor (Angi subsidiary) Good match
Why these are related — sources 3
  • bluegridmedia.com

    “HomeAdvisor distributes leads to multiple contractors simultaneously. LSA leads go to one business.”

  • servicetitan.com

    “Google has its hand in everything, so it's no surprise that it's also helping local businesses promote their services through Local Services Ads.”

  • webfx.com

    “In the Google Local Services vs. HomeAdvisor debate, the biggest question surrounds the cost to obtain leads.”

Angi (formerly Angie's List) Evidence-backed Fair
Angi (formerly Angie's List) Good match
Why these are related — sources 3
  • bluegridmedia.com

    “The typical recommendation for established contractors: run LSA and Google Ads together and drop Angi entirely.”

  • digitalharvest.io

    “This structure makes Google LSAs very different from platforms like Angi or Thumbtack. Shared-lead platforms often distribute the same lead to multiple contractors at the same time.”

  • elevarus.com

    “You cannot compare Angi's per-lead price to Google Local Services Ads' per-call price directly.”