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Hootsuite

by Hootsuite Inc.

Last updated Mar 29, 2026 · 1 revision

All-in-one social media management platform with scheduling, inbox monitoring, analytics, and ad management.

Media

About This Product

Hootsuite is a comprehensive social media management platform for scheduling posts, managing multiple inboxes, running boosted post advertising, and generating analytics reports. Supports all major platforms and provides a complete solution for contractors managing their social media presence across multiple channels.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Available
Free trial
Yes
Free tier
Yes
Public API
Yes
Deployment
Cloud

FSH Score Breakdown

Ease of Use
6.0
Features
9.0
Support
5.0
Value
6.5
Integrations
8.0
AI Capabilities
1.5

Customer Reviews

Features

65 features confirmed across 10categories· Showing confirmed capabilities only

CRM & Sales21features

CRMManage incoming messages from different social networksMarketing ToolsBulk schedule up to 350 posts at onceAd Platform IntegrationAd Performance And ROAS TrackingAutomated Social Media PostingAdvanced Post SchedulerAI Image And Caption GeneratorAI Search And LLM Visibility
Show 13 more
Competitor Tracking and ReportingContent SchedulingDraft PostsKeyword ResearchLink Shortening And TrackingBrand Consistency ManagementAdvanced Audience SegmentationPost Customization Per NetworkRSS Content ImportSales AutomationSocial SellingAd ManagementAI Caption GenerationPublishing and Scheduling

Platform & Customization13features

Single Sign-OnSingle sign-on (SSO)Third-Party IntegrationBitly link shortening integrationData ExportDark ModeSCIM ProvisioningShare Content In SlackRole-Based Access ControlSet permissionsApproval ManagementApproval workflows
Show 5 more
Custom BrandingDark modeBIM Content LibraryBlock Based Content CreationCustom TemplatesContent library with templates and graphicsDocument ManagementMedia upload

AI & Automation12features

AI Review ResponsesReview ManagementAutomation RulesDM automationsAI SupportAI assistantAI Powered Product Ranking and RecommendationsPartial Keyword Matching for Inbox AutomationsAI Agents for Engagement, Qualification, and ConversionAI InsightsAI Powered Review Response Automation
Show 4 more
AI Powered Social ListeningSentiment AnalysisBrand and competitor sentiment analysisAI TranscriptionAI-powered caption generationAI Powered Security and Compliance Controls

Customer Communication7features

Assign Messages to Team MembersCustomer SupportIn-App Customer MessagingOmni-Channel InboxEmail IntegrationRespond to messagesUnified Messaging InboxNotificationsManage mobile notifications

Reporting & Analytics6features

AnalyticsROI reporting for paid and organicReportingCustom report builderBest Time to Post AnalyticsCentralized DashboardDesign Your Own ReportsSocial Media Analytics and Reporting

Equipment & Asset Management2features

AlertsRemote MonitoringBrand monitoring

Scheduling & Dispatch1feature

SchedulingUnlimited post scheduling

Mobile & Field Tools1feature

AI Photo AnalysisAI assistant with image and caption generator

Technician Management1feature

Internal Employee Communication

Compliance & Safety1feature

Incident Management

Integrations 55 across 7 categories

Marketing 26
Acquia DAM (Widen)
Bitly
Bluesky
BrandFort
Facebook

Facebook

Fedica
Google Business Profile
Hootsuite
Instagram

Instagram

Interact
Issuu
LinkedIn
Lucidya
OneClick.bio
Outgrow
Panoramiq
Pinterest
ReviewTrackers
Talkwalker
Threads
TikTok
Twitch
Upfluence
Vidyard
X (Twitter)

X (Twitter)

YouTube

YouTube

Productivity 17
Adobe Express
Airtable
Asana

Asana

Brandfolder
Bynder
Canva
ChatGPT

ChatGPT

Claude

Claude

ClickUp
Cloudinary
Google Drive

Google Drive

Google Gemini

Gemini

Perplexity

Perplexity

Remove.bg
Wrike
monday.com
pixx.io
Communication 5
Discord
LINE

LINE

Proofpoint
Slack

Slack

WhatsApp

WhatsApp

CRM 3
HubSpot

HubSpot

Salesforce

Salesforce

SugarCRM
Data & Automation 2
Quid
Zapier

Zapier

Accounting 1
Multiview
eCommerce 1
Shopify

Shopify

Pricing

Model
Subscription
Starting at
$99/mo
Notes
Professional $99/mo (1 user, 10 social accounts). Team $249/mo (3 users). Enterprise custom. Annual discount ~20%.
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