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ActiveCampaign

by ActiveCampaign LLC

Last updated Mar 29, 2026 · 1 revision

Advanced marketing automation with deep behavioral triggers, lead scoring, and integrated CRM for service businesses.

Media

About This Product

ActiveCampaign is a marketing automation platform built around multistep nurturing workflows, behavioral triggers, lead scoring, and an integrated CRM. Ideal for HVAC companies ready to invest in sophisticated lifecycle marketing including seasonal maintenance sequences, equipment replacement nurturing, and customer win-back campaigns.

Capabilities

How this product is delivered and what's included out of the box.

Mobile app
Available
Free trial
Yes
Free tier
No
Public API
Yes
Deployment
Cloud

FSH Score Breakdown

Ease of Use
5.0
Features
6.0
Support
5.0
Value
5.5
Integrations
8.0
AI Capabilities
1.5

Customer Reviews

Features

33 features confirmed across 8categories· Showing confirmed capabilities only

CRM & Sales13features

CRMCRMLead ManagementLead scoringMarketing ToolsAI content generationSales AutomationWin probabilityAd Performance And ROAS TrackingAI Caption GenerationAI Image And Caption GeneratorCase Management
Show 5 more
Link TrackingWebsite Builder With ThemesAutomated Customer Touchpoints And SequencesAutomated Multi-Channel Campaign ExecutionCustomer Journey Mapping

AI & Automation7features

AI SupportAI agentsAutomation Rulesbehavioral triggersMCP ServerNo Code Workflow AutomationApp StudioAI Agent BuilderPredictive SendingAI Powered Optimization

Platform & Customization6features

Single Sign-OnSingle Sign-On (SSO)Custom Fieldsform builderDynamic ViewDrag And Drop Form BuilderThird-Party Integration1,000+ native integrationsMulti-Language SupportAI translations

Customer Communication2features

Email Integrationtransactional emailsEmail Deliverability

Reporting & Analytics2features

ReportingAttribution & conversion trackingCall InsightsActive Intelligence

Estimating & Quoting1feature

AI Powered Design Automations for Site and Massing Creation

Mobile & Field Tools1feature

Digital Forms

Training & Education1feature

AI Content Translation

Integrations 47 across 8 categories

Marketing 11
AgencyAnalytics

AgencyAnalytics

Antavo
Facebook

Facebook

Google Ads

Google Ads

Google Analytics

Google Analytics

Hootsuite

Hootsuite

Instagram

Instagram

LinkedIn Ads

LinkedIn Ads

TikTok
Unbounce

Unbounce

YouTube

YouTube

Productivity 10
Acuity Scheduling
Calendly

Calendly

ChatGPT

ChatGPT

Claude

Claude

DocuSign

DocuSign

Eventbrite

Eventbrite

Google Contacts

Google Contacts

Google Sheets

Google Sheets

Jotform

Jotform

Typeform

Typeform

CRM 9
Batchbook
Clay

Clay

Microsoft Dynamics 365

Microsoft Dynamics 365

Nimble
OnePageCRM
Pipedrive

Pipedrive

Salesforce

Salesforce

Zendesk

Zendesk Support

Zendesk Sell

Zendesk Sell

Data & Automation 7
Census
Google BigQuery
Google Looker Studio
Make

Make

Segment
Snowflake

Snowflake

Zapier

Zapier

eCommerce 6
Shopify

Shopify

Squarespace

Squarespace

Webflow
Wix
WooCommerce

WooCommerce

WordPress

WordPress

Payment Processing 2
Square

Square

Stripe

Stripe

Communication 1
Slack

Slack

Industry-Specific 1
Mindbody

Mindbody

Pricing

Model
Subscription
Starting at
$15/mo
Notes
4 tiers (annual billing, 1K contacts): Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo. Pricing scales with contact count: 5K contacts = $79/$145/$205/$375; 10K = $149/$189/$375/$589; 50K = Plus $609/Pro $969/Enterprise $1,169. 20% discount for annual billing. Additional 20% off for non-profits. 14-day free trial (Pro features, 100 contacts, 100 emails). Add-ons available: CRM, SMS, Custom Reporting, Transactional Email.

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